Vegan CEO

Jasmijn de Boo, MSc, DipEd, MRSB has worked internationally in the field of animal protection, education and veganism since 1999. She founded and led the UK political party ‘Animals Count’ from 2006 to 2010 (rebranded ‘Animal Welfare Party’, led by Vanessa Hudson). Jasmijn was the CEO of The Vegan Society from 2011 to 2016; and CEO of Save Animals from Exploitation (SAFE) in NZ for one and a half year. Jasmijn joined ProVeg International’s Executive Team as International Director in April 2018 and became Vice President, ProVeg International in May 2020. She supports the ProVeg branches in South Africa, Spain, UK, Netherlands, Poland, Germany and US as well as the China programme, and oversees the expansion to India, and Belgium, as well as the international grants programme.

Jasmijn turned vegetarian in 1987 and vegan in January 2003. She enjoys running, hiking, dancing, and travelling.


Information and articles on this site reflect my personal views.

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