About

Vegan CEO

Jasmijn de Boo, MSc, DipEd, MRSB has worked internationally in the field of animal protection, education and veganism for over 18 years. She founded and led the UK political party ‘Animals Count’ from 2006 to 2010 (rebranded ‘Animal Welfare Party’, currently led by Vanessa Hudson); she was the CEO of The Vegan Society from 2011 to 2016; and CEO of Save Animals from Exploitation (SAFE) in NZ for one and a half year. Jasmijn took up the role of International Director at ProVeg International in April 2018. She supports the five country branches: South Africa, Spain, UK, Netherlands, and Poland, and she oversees the expansion to China, the USA and new countries, as well as the international grants programme.

Jasmijn turned vegetarian in 1987 and vegan in January 2003. She enjoys running, hiking, dancing, and travelling.

 

Information and articles on this site reflect my personal views.

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